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| Version | User | Scope of changes |
|---|---|---|
| Feb 26 2010, 12:20 PM EST (current) | mindriver | 434 words added |
| Feb 26 2010, 12:18 PM EST | mindriver |
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Is direct mail dead or does your list just suck?
Are you tired of being the 100th company to call on the same leads? Here's some advice. Give direct mail another try. In fact, he did try a test batch some time ago and quickly concluded that it didn't work. What happened? He "saved" money by using a cheap set of data entries. That was his mistake. He's not alone. In today's hardened economy, business people are looking to save anywhere they can, often being cheap and buying worn out data records. The most important part of a direct mail campaign is not the copywriting. It's not the color of the envelope. It's the list that you send to.
Want to be entertained? Ask your list provider to explain the ways of how their company compiles and models the behavior of their client database to compile a modeled credit bureau data list. Don't get me wrong, we offer these mailing lists as well as credit bureau data, but we also reveal the vast ranges of score and credit ranges you'll get with this data. If you're head's above water in the financial sector, you're doing so because you are working in a very tight niche. How many more leads could your sales team make if each of your prospects definitely qualified for your service? What if you knew you were reaching out only to prospects that met your strict qualifications?
Before you purchase another list, consider these questions:
Do you need to hit an exact credit score or range of scores?
Do you need to know the exact history of a homeowners mortgage? current? 30 days down? 60 days down?
Would you like to know specifically if they have minor derogs and/or major derogs on their unsecured debt? Or filter by these two?
Do you need a minimum number of trade lines?
Does it help to know whether or not they are just becoming delinquent or have already experienced major derogs?
Do you need a minimum amount of debt to work with?
Would an exact credit score help you in determining if they meet your guidelines?
If you found yourself answering yes to these questions, you need quality credit bureau data. If your current list provider continually tries to push modeled data on you, they probably don't offer data straight from the bureaus.
Want to find out how you can access this data? Get in touch with Mind River Marketing today, and we'll set you up with the best credit data we can find.
You might also enjoy the direct mail dude
Are you tired of being the 100th company to call on the same leads? Here's some advice. Give direct mail another try. In fact, he did try a test batch some time ago and quickly concluded that it didn't work. What happened? He "saved" money by using a cheap set of data entries. That was his mistake. He's not alone. In today's hardened economy, business people are looking to save anywhere they can, often being cheap and buying worn out data records. The most important part of a direct mail campaign is not the copywriting. It's not the color of the envelope. It's the list that you send to.
Want to be entertained? Ask your list provider to explain the ways of how their company compiles and models the behavior of their client database to compile a modeled credit bureau data list. Don't get me wrong, we offer these mailing lists as well as credit bureau data, but we also reveal the vast ranges of score and credit ranges you'll get with this data. If you're head's above water in the financial sector, you're doing so because you are working in a very tight niche. How many more leads could your sales team make if each of your prospects definitely qualified for your service? What if you knew you were reaching out only to prospects that met your strict qualifications?
Before you purchase another list, consider these questions:
Do you need to hit an exact credit score or range of scores?
Do you need to know the exact history of a homeowners mortgage? current? 30 days down? 60 days down?
Would you like to know specifically if they have minor derogs and/or major derogs on their unsecured debt? Or filter by these two?
Do you need a minimum number of trade lines?
Does it help to know whether or not they are just becoming delinquent or have already experienced major derogs?
Do you need a minimum amount of debt to work with?
Would an exact credit score help you in determining if they meet your guidelines?
If you found yourself answering yes to these questions, you need quality credit bureau data. If your current list provider continually tries to push modeled data on you, they probably don't offer data straight from the bureaus.
Want to find out how you can access this data? Get in touch with Mind River Marketing today, and we'll set you up with the best credit data we can find.
You might also enjoy the direct mail dude
